About Looney Labs

Looney Labs is a Friendly Little Game Company.

 
Looney Labs in a Nutshell

We publish the Fluxx series of card games. Fluxx has that certain something that makes a game addictive—when it ends, you want to play again immediately, even if you lost! Fluxx (and its various special editions) is the company's best-known product, but we have published many other award-winning games that are just as addictive. Our games include time travel card games and board games featuring Looney Pyramids, innovative pyramid-shaped gaming pieces useful for hundreds of different games. 

Looney Labs Games are well distributed in specialty game stores. Visit our Store Locator to find the store nearest you that sells our games, or you can also buy directly from this website.

If you want to sell our games, visit our Retailer pages.
How Looney Labs Began

TheLooneysThe company was founded in 1997 by Kristin and Andrew Looney, a husband and wife team that gave up successful careers as aerospace engineers (they met while working at NASA) to pursue their hobby business full time. They could tell early on the true hit potential this little card game (Fluxx) had, so they took the jump off the cliff and quit their day jobs so they could dedicate all their energy to making and promoting Andy's games. Read more about Our History, or for even more details, you can poke around in the archives of our Blogs—we have been creating cool stuff and talking about it online since the earliest days of Looney Labs.

Our Mission is to "Create Fun"

But it isn't just that we make fun games... our games create fun times! The fun we have in making them, the fun you have in playing them, and the fun our retailers and demo team have in selling and promoting them. Thank you to all our fans for helping us make our dreams come true — for helping us build and grow our little game company! This includes so many fans… from the members of our Looney Labs Chatter group on Facebook who jabber enthusiastically about how fun our games are, to fans who have helped us promote our games at stores and conventions. Our retailers, our suppliers, our printing and fulfillment partners... so many wonderful people have helped us build this little game company of ours. Please know how much we appreciate your friendship and your business!

 

Our Values

Looney Labs prides itself on creating high-quality products and entertaining experiences with excellent customer service, but also on building community, encouraging social equality, and being environmentally responsible.

FUN

Our card games have just the right mix of luck, skill, and laughter; our pyramid games are an abstract challenge for brains of every development level.

COMMUNITY BUILDING

Whether in person, via Zoom, or on social media, the Looneys have a way of bringing people together, and our fans have a way of making them feel at home once they’re there.

Our Values, Continued

SOCIAL EQUALITY

Looney Labs wants and welcomes everyone who wants to play a game—including women, BIPOC folks, LGBTQ+ folks, and all ages, religions, and ability levels. We attempt to represent these groups in our games.

ENVIRONMENTAL RESPONSIBILITY

Looney Labs donates a portion of our proceeds to environmental charities, packages our games in small-carbon-footprint recycled cardboard, and ensures the safety level of our inks and plastics. We are truly hippies at heart.

Who's Who at Looney Labs

And of course... we couldn't do any of this without our team of amazing employee, both full-time and part-time. Contact us if you have any questions or need help with anything regarding our company or our games. Looney Labs is a family owned and operated business — a friendly little game company... and we create fun!   
kristin
Kristin Looney
(CEO, President, and Business Czar)

Kristin is the primary founder and president of Looney Labs, and is the driving force behind the company. She focuses her time on the marketing and fan outreach efforts of the company. Prior to starting Looney Labs, Kristin spent 13 years working in the aerospace industry, first as an Electronics Engineer at NASA, then later as the Manager of the IT department for a start-up company called TSI-TelSys. She attended college first in her home state of Illinois, later graduating from the University of Maryland with a BS in Computer Science in 1987.

andy-looney-low-res
Andy Looney
Chief Creative Officer

Andy is the company's Chief Creative Officer and is the inventor of most of the products that they sell. Before helping Kristin start Looney Labs, Andy was a computer programmer, first spending eight years at NASA (he wrote software that flew in space on the Hubble Telescope in 1993), then spending two years working for Magnet Interactive Studios (where he created and coded a videogame called Icebreaker, published in 1995). Andy graduated from the University of Maryland in 1986, with a BS in Computer Science.

Laura-Martin-portrait
Laura Martin
Operations Specialist

Laura Martin joined Looney Labs in March 2022 as our Operations Specialist. Laura brings nearly 35 years of experience with managing data, processes, and departments. Together with her husband, Laura also owns and operates a board game store, The Wandering Dragon Game Shoppe, in Plainfield, Illinois, USA.

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Alison Frane
Head Factotum and Customer Service Manager

Alison helped build and run the company part time for 4 years before starting as a full time employee in early 2004. As her title suggests (Factotum = an employee or assistant who serves in a wide range of capacities), she works hard for whatever department needs her most. She currently spends most of her time in Customer Service, but can also be found helping out with various art and design and marketing activities.

Morgan-Nakroshis
Morgan Nakroshis
Graphic Design and Product Development

Morgan joined the Looney Labs team in June of 2018, and spends her time at work making graphics and over-obsessing over spacing and alignment. Morgan received her AA in 2015, and developed her self-taught graphic design chops working on a literary magazine in college. She has worked previously in medical administration, as a bartender, and as a horseback riding instructor, and has two dogs she's obsessed with (a doofy pitbull and a Heinz 57 mutt/demon).